This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands.
I have always had great success in my marketing campaigns by following a simple premise — if you have a good product and you can…
This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them and…
I have some friends that own a high-end clothing brand. They do all the designing, manufacturing and marketing themselves. Prior to Covid they were doing very well, selling their clothing line in nine high-end brick and mortar boutique stores that they owned, up and down the west coast. …
We have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on businesses and the economy. Many people have been touched by this crisis, either from the virus itself or the resulting business shutdowns. If you were affected…
In my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short workbook that had the positive…
In today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains timeless, however, is that customer loyalty increases when your customers feels connected to your brand — to your story. For the past 30 years, I’ve concentrated my marketing efforts around building authentic…
“Doing well is the result of doing good.” ~ Ralph Waldo Emerson
In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of a…
I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing — specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer campaigns using television for products…
According to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers — fast — video marketing is the biggest way to reach people and best way to…
