Rick CesariNo Substitute for QualityIn 1996 my friend and I went on a fly-fishing trip to Montana. I live in Seattle, he lives in Ashland, Oregon, but he was afraid of flying…3 min read·Oct 26, 2022----
Rick CesariA Marketing Challenge: CBD Products, Part 2 Selling Through Education — Answers to the most common…This is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna…5 min read·Jan 13, 2021----
Rick CesariA Marketing Challenge: CBD Products, Part 1This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on…5 min read·Jan 6, 2021----
Rick CesariHow Covid Transformed a Business and 4 Things You can Learn from It.I have some friends that own a high-end clothing brand. They do all the designing, manufacturing and marketing themselves. Prior to Covid…4 min read·Dec 30, 2020----
Rick CesariHow Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the SameWe have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on…7 min read·Dec 23, 2020--1--1
Rick CesariWrite a Book, Build Your Brand — Part 2: Find a Publisher That FitsIn my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the…8 min read·Feb 5, 2020----
Rick CesariWrite a Book, Build Your Brand — Part 1: Leverage your AuthorityIn today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains…5 min read·Jan 29, 2020----
Rick CesariinDataDrivenInvestorBuild a Winning Brand in 2020 by Doing Good for Others“Doing well is the result of doing good.” ~ Ralph Waldo Emerson5 min read·Jan 21, 2020----
Rick CesariinDataDrivenInvestorDirect Response TV is Here to Stay. Here’s Why…I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing —…5 min read·Jan 14, 2020----
Rick CesariinDataDrivenInvestor5 Powerful Tips for Creating Video Content That SellsAccording to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30…6 min read·Dec 17, 2019----