Jan 13, 2021A Marketing Challenge: CBD Products, Part 2 Selling Through Education — Answers to the most common questions about CBDThis is a continuation of my previous blog post about marketing CBD products and working as a consultant for a CBD company called, Zuna Brands. I have always had great success in my marketing campaigns by following a simple premise — if you have a good product and you can…Cbd Oils5 min read
Jan 6, 2021A Marketing Challenge: CBD Products, Part 1This will be a multi-part blog exploring my experiences with marketing a CBD product line. If you’ve ever wanted the “in depth” scoop on CBD then read on. I will be covering how I got involved with a CBD brand, the challenges I encountered, how I am overcoming them and…Marketing5 min read
Dec 30, 2020How Covid Transformed a Business and 4 Things You can Learn from ItI have some friends that own a high-end clothing brand. They do all the designing, manufacturing and marketing themselves. Prior to Covid they were doing very well, selling their clothing line in nine high-end brick and mortar boutique stores that they owned, up and down the west coast. …D 2 C Marketing4 min read
Dec 23, 2020How Covid-19 Affected Me — 8 Things That Changed That I Would Love to See Stay the SameWe have never seen anything like this in our lifetime. Both from a public health standpoint and ultimately the effect it will have on businesses and the economy. Many people have been touched by this crisis, either from the virus itself or the resulting business shutdowns. If you were affected…Covid 197 min read
Feb 5, 2020Write a Book, Build Your Brand — Part 2: Find a Publisher That FitsIn my previous blog, Write a Book, Build Your Brand, Part 1: Leverage your Authority, I talked about my book-writing experience over the past 30 years and how a book can enhance your overall marketing strategy. I shared that I’d written and self-published a short workbook that had the positive…Brand Strategy8 min read
Jan 29, 2020Write a Book, Build Your Brand — Part 1: Leverage your AuthorityIn today’s competitive marketplace, there’s no one-size-fits-all marketing strategy for producing a desired result. One thing that remains timeless, however, is that customer loyalty increases when your customers feels connected to your brand — to your story. For the past 30 years, I’ve concentrated my marketing efforts around building authentic…Brand Strategy5 min read
Published in DataDrivenInvestor·Jan 21, 2020Build a Winning Brand in 2020 by Doing Good for Others“Doing well is the result of doing good.” ~ Ralph Waldo Emerson In 2011 I had my first open heart surgery, something I never imagined could happen to me, especially after being diligent about diet and exercise. I had reason to be cautious after my father died young of a…Branding5 min read
Published in DataDrivenInvestor·Jan 14, 2020Direct Response TV is Here to Stay. Here’s Why…I recently read an article about DRTV’s staying power and it got me thinking about my own involvement in direct response marketing — specifically about what has changed over the years and what has stayed the same. Over the past 30 years, I’ve created direct-to-consumer campaigns using television for products…Marketing5 min read
Published in DataDrivenInvestor·Dec 17, 20195 Powerful Tips for Creating Video Content That SellsAccording to a 2018 Forbes report, more video content is uploaded in 30 days than the major US television networks have created in 30 years. In today’s society, with growing demand for tailored answers — fast — video marketing is the biggest way to reach people and best way to…Video Marketing6 min read
Published in DataDrivenInvestor·Nov 27, 2019Creating Targeted Video That Sells Part 2: Facebook Live PresentationsFor more than 30 years I’ve been using video to build winning brands, and while the delivery mechanisms by which video was delivered then have changed dramatically over the years, the relevance of video as a powerful direct marketing tool is more prevailing today than ever before. In my previous…Social Media6 min read
